October 18, 2015
Job Search Marketing Strategies
The majority of working adults look for a job in the newspapers or through internal postings. Researchers tell us that at least 85 percent of the available jobs are never advertised. These make up the hidden job market.Here are some creative ways to use your resume to tap into that hidden market:
1. Supply a copy of your updated resume and business card to every contact who may lead you to a job opening. The more informed they are about you, the more effectively they can promote you.
2. Set up information-getting interviews with key decision-makers in companies in the industries you most want to work in. Leave your resume or business card with them.
3. Target organizations/companies you’re attracted to and deliver resumes personally, or mail them, with a letter expressing your interest and motivation. Indicate you will follow up with a phone call shortly.
4. Use your resume to acquire a volunteer position you want to gain experience in a particular area.
5. Contact personnel agencies or executive search firms in your area. Becoming part of their applicant inventory may lead to referral of a job that you wouldn’t otherwise have heard about.
6. If you’re in a field where there is an established professional association, contact them regarding job leads. If they publish a newsletter or journal, watch it for leads. Consider placing an ad promoting your services and strengths. Attend association meetings to continue your networking.
7. The more employers you can meet personally, the better. So resist the temptation to simply mail out some resumes. Instead, write a broadcast letter or letter of inquiry expressing interest in an organization. Stimulate their curiosity by offering yourself as a resource. Tell them enough about your background to influence them to want to see you. Offer to bring your resume when you meet. Promise to follow up with a phone call to establish a meeting time.
8. If you plan to be self-employed, develop a promotional brochure or flyer to introduce yourself to prospective customers and establish your credibility.
A Tip About Timing:
Many job seekers convince themselves that there’s not much happening in the job market just before or during holidays. Or they wait for the career ads in the Saturday paper and don’t bother with the mid-week help wanted ads.
There are employers who advertise during the week. And there are employers, who, when faced with an important position vacancy, are not going to delay replacement until mid-January. When you respond to ads in these situations, you will have a competitive advantage because the competition is much lighter.
Perseverance, creativity and resourcefulness are essential to successful job search. The better-written resumes you have out circulating, the greater the likelihood you will be invited to interviews and receive job offers! Make a commitment to work full time at getting work.
Luck is what happens when preparation meets opportunity.
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