Researching The Prospective Employer 0

researching the employer

The two most critical questions often asked in a job interview are:
1. Why do you want this job?
2. What do you have to offer?

If you think about your responses to these questions, you are well prepared for the challenge of the interview.

Research confirms that job applicants who take the time to find out something about the employer are more likely to get the job. The employer will be impressed that you’re interested in their business and thought about how you can contribute to its success.

Where can you find out about a business? Larger corporations produce annual reports and often have a public affairs or communications department which gives out information about the company and its programs, services, financial situation, and contributions to the community.

The same applies to government agencies. Phone and ask for this information or drop by to pick it up. For information on smaller businesses, try contacting the appropriate chamber of commerce. News stories can be instrumental in familiarizing yourself with an organization. The reference department of your public library will be an excellent resource.

Do you know someone who works at the company? They can be a precious source of information.

Receptionists and secretaries also can be very helpful in giving information and names of people who could tell you more about the company and its needs.

Myth: Employers always know what they’re seeking.
Reality: Most often they don’t. What an opportunity to convince them you’re what they need!

Some astute interviewers ask job applicants: “What have you done to prepare yourself for this interview?” The answer will reveal a great deal about an applicant’s interest and motivation, planning, and research skills, communications and people skills, organizational abilities, determination, and resourcefulness.
The more you know about the organization, the better you can prepare and the more confident you will feel going into the interview.